Portfolio
Here's some of the things I have worked on lately! This is not comprehensive but rather gives a taste of what I can do as a designer. I have experience in web design, social media design and planning, email design, digital advertising, marketing strategy, directing photo and video shoots, managing and mentoring other designers. Clients range from higher education, grocery, retail, healthcare and sports marketing. If you are curious about more of my work reach out! I'd love to share even more.
BioSig Brand Guidelines
CLIENT: BioSig Technologies
ROLE: Art Director and Designer
BioSig is a healthcare and technology start up that came to us for help with their brand. We did a complete overhaul that covered strategy, personas, identity matrix and all visual elements. The end document is a robust 80+ page guide. This company also contains product sub-brands that we had to take into account and design mini-standards within the larger brand itself.
Invisalign Summer
Promotion
CLIENT: Heartland Dental
ROLE: Art Director and Designer
Heartland Dental is a Dental Support Organization that supports over 1,500 dental offices around the country. We were asked to create a fun and engaging campaign for the Invisalign product to encourage patients to start treatment during the summer months. We created emails, print pieces and social media posts with a sticker book 90's theme.
I took this campaign from pitch to final file production.
Bellevue University
Organic Social Media
CLIENT: Collegis Education for Bellevue University
ROLE: Art Director and Designer
Bellevue University is a liberal arts college based in Bellevue, WA. As a strategic partner with Bellevue we create the editorial calendar, content, imagery and engagement strategy behind their organic social media presence. This includes Facebook, Instagram, Twitter and LinkedIn. We assess each channel and the audience to customize posts and imagery to each platform. I am involved in everything from planning to implementation.
Downtown Piano Project
CLIENT: Williston Downtowners Association
ROLE: Creative Director and Artist
I was commissioned to paint a piano in the heart of downtown, Williston, North Dakota. I submitted by design and was chosen to be one of 8 artists who painted their pianos for a live audience on June 1, 2018. I combined my love of florals and hand drawn typography to make this design and had so much fun getting my hands dirty.
Quilted Northern
In-Store Elements
CLIENT: Quilted Northern & Georgia Pacific
ROLE: Art Director and Designer
Quilted Northern recently went through a rebrand and we were asked to show how this rebrand would come to life in a retailer setting. This is some of the exploration we did two of their product lines.
Bellevue University
Balancing Work and
School video
CLIENT: Collegis Education for Bellevue University
ROLE: Art Director
I took this video from concept, pitch, storyboarding and production. We worked with a production company to execute the video and took the footage in house for editing. The video is 1 minute :42 seconds in length and we created shorter cut downs for use in social advertising.
Final video can be found on YouTube.
Brawny In-Store Marketing
CLIENT: Brawny & Georgia Pacific
ROLE: Art Director and Designer
We were tasked with creating in store pieces for Brawny paper towels showcasing the messy parts of life. These included large signage, floor clings and isle blades.
Bellevue University
Website CRO
CLIENT: Collegis Education for Bellevue University
ROLE: Art Director and Designer
We began this test with a hypothesis to prove: that speaking directly to the adult learner would improve conversion. We went through many stages of collaboration, prototyping, wireframes, redesigning, reviews and came out with two versions to test. This Conversion Rate Optimization A/B test won over the old home page design with a conversion lift of 20%. You can see this page in it’s final form at bellevue.edu
Exhale Yoga Website
CLIENT: Exhale Yoga
ROLE: Web Designer
Worked with the owner of Exhale Yoga Wellness Studio to redesign their website, refine their overall branding and add a commerce platform so they can sell goods online. You can see this page at exhaleyogand.com
Sneaker Illustration Series
Personal exploration of sneakers and florals. See more illustrations on my Instagram account @LovelyLetteringbyJo
Grow Podcast Artwork
CLIENT: New Hope Church
ROLE: Designer
Created a custom logo mark and cover art for
the Grow Podcast
