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Here's some of the things I have worked on lately! This is not comprehensive but rather gives a taste of what I can do as a designer. I have experience in web design, social media design and planning, email design, digital advertising, marketing strategy, directing photo and video shoots, managing and mentoring other designers. Clients range from higher education, grocery, retail, healthcare and sports marketing. If you are curious about more of my work reach out! I'd love to share even more. 

BioSig Brand Guidelines

CLIENT: BioSig Technologies

ROLE: Art Director and Designer


BioSig is a healthcare and technology start up that came to us for help with their brand. We did a complete overhaul that covered strategy, personas, identity matrix and all visual elements. The end document is a robust 80+ page guide. This company also contains product sub-brands that we had to take into account and design mini-standards within the larger brand itself.


Invisalign Summer

CLIENT: Heartland Dental

ROLE: Art Director and Designer


Heartland Dental is a Dental Support Organization that supports over 1,500 dental offices around the country. We were asked to create a fun and engaging campaign for the Invisalign product to encourage patients to start treatment during the summer months. We created emails, print pieces and social media posts with a sticker book 90's theme.
I took this campaign from pitch to final file production. 


Bellevue University
Organic Social Media

CLIENT: Collegis Education for Bellevue University

ROLE: Art Director and Designer


Bellevue University is a liberal arts college based in Bellevue, WA. As a strategic partner with Bellevue we create the editorial calendar, content, imagery and engagement strategy behind their organic social media presence. This includes Facebook, Instagram, Twitter and LinkedIn. We assess each channel and the audience to customize posts and imagery to each platform. I am involved in everything from planning to implementation.


Downtown Piano Project

CLIENT: Williston Downtowners Association

ROLE: Creative Director and Artist


I was commissioned to paint a piano in the heart of downtown, Williston, North Dakota. I submitted by design and was chosen to be one of 8 artists who painted their pianos for a live audience on June 1, 2018. I combined my love of florals and hand drawn typography to make this design and had so much fun getting my hands dirty.


Quilted Northern
In-Store Elements

CLIENT: Quilted Northern & Georgia Pacific

ROLE: Art Director and Designer


Quilted Northern recently went through a rebrand and we were asked to show how this rebrand would come to life in a retailer setting. This is some of the exploration we did two of their product lines.


Bellevue University
Balancing Work and
School video 

CLIENT: Collegis Education for Bellevue University

ROLE: Art Director


I took this video from concept, pitch, storyboarding and production. We worked with a production company to execute the video and took the footage in house for editing. The video is 1 minute :42 seconds in length and we created shorter cut downs for use in social advertising.

Final video can be found on YouTube.


Brawny In-Store Marketing

CLIENT: Brawny & Georgia Pacific

ROLE: Art Director and Designer


We were tasked with creating in store pieces for Brawny paper towels showcasing the messy parts of life. These included large signage, floor clings and isle blades.


Bellevue University
Website CRO

CLIENT: Collegis Education for Bellevue University

ROLE: Art Director and Designer

We began this test with a hypothesis to prove: that speaking directly to the adult learner would improve conversion. We went through many stages of collaboration, prototyping, wireframes, redesigning, reviews and came out with two versions to test. This Conversion Rate Optimization A/B test won over the old home page design with a conversion lift of 20%. You can see this page in it’s final form at


Exhale Yoga Website

CLIENT: Exhale Yoga

ROLE: Web Designer


Worked with the owner of Exhale Yoga Wellness Studio to redesign their website, refine their overall branding and add a commerce platform so they can sell goods online. You can see this page at


Sneaker Illustration Series

Personal exploration of sneakers and florals. See more illustrations on my Instagram account @LovelyLetteringbyJo


Grow Podcast Artwork

CLIENT: New Hope Church

ROLE: Designer


Created a custom logo mark and cover art for

the Grow Podcast

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